Public university web work
Arizona Admissions Site Redesign
Public admissions web work for prospective students, families, admissions teams, marketing stakeholders, and university audiences.
Visit projectRole
Lead Front-End Developer / Technical Lead
University of Arizona
Tags
Interface CraftCMS PlatformProduction Work
Problem
Admissions needed a high-visibility redesign that could serve a large prospective-student audience, support frequent content changes, and still fit inside the broader Arizona site ecosystem.
Users
Prospective students, families, admissions teams, marketing stakeholders, content editors, and university audiences.
Ownership
- Owned the development side of the redesign and the full experience between the shared site menu and footer.
- Coordinated heavily with designers, stakeholders, and content editors so the final system worked for both visitors and the teams maintaining it.
- Inherited a newer tech stack after the original tech lead left and became the person responsible for making it work in production.
Hard Parts
- Delivered under a compressed deadline with intense launch pressure.
- Learned and stabilized a newer Gatsby/Drupal architecture while still shipping production-ready frontend work.
- Mapped Drupal paragraph content models to Gatsby/GraphQL-powered frontend components so editors could build pages without breaking layouts.
Leadership
- Stepped into technical leadership after a tech-lead transition and became the implementation expert for the stack.
- Translated design concepts and stakeholder needs into reusable frontend structures and editor-friendly content patterns.
- Created a system that supported reusable components while still allowing custom pages and sections when the experience needed them.
Shipped
- Gatsby frontend powered by Drupal JSON:API endpoints and GraphQL data pulls.
- Reusable frontend components mapped to Drupal paragraph types.
- Responsive admissions page experiences across desktop, tablet, and mobile.
- CMS editing patterns that made page assembly easier for content editors.
Impact
- The redesigned admissions experience launched successfully and received strong stakeholder feedback.
- After launch, the university saw its highest student application volume to date.
- The work helped establish reusable frontend/CMS patterns for future admissions updates.
Signals
Admissions ecosystem supports a prospective-student audience connected to roughly 58k students annually.Highest student application volume to date after the redesign launched.
Highlights
- Built and supported public admissions experiences under real institutional deadlines.
- Connected Drupal paragraph-based content structures with modern frontend component patterns.
- Balanced stakeholder messaging, responsive UX, semantic markup, accessibility, SEO, and maintainable CMS editing needs.
- Translated admissions goals into reusable page structures and production-ready implementation details.
Tools
DrupalReactJavaScriptTypeScriptHTML5CSS3Drupal paragraphsAccessibilitySEOCMS workflows