Private AI content workflow

Content Writing Agent

I designed and shipped an internal AI writing workflow with channel briefs, approved sources, writing guidance, saved examples, and human review.

Internal Systems Shipped internally 2024 - Present
The story behind it
BriefAudience + channel + goal
GuidanceApproved sources + writing standards
ReviewWriter revises before use
Internal writing workflow I built. Approved source guidance informs generation, and writers review the result before use.

Problem

What needed to change

Content writers needed help producing branded, audience-specific copy because generic AI output sounded too obviously AI-generated and did not reliably follow university or department guidance.

Users

Who the system serves

Content writers, content team leadership, and division teams that need enrollment- and brand-aligned copy.

Team context

Where I fit

Technical lead · AI workflow design · University of Arizona

Built with input from content writers and content leadership, from problem framing through interface and internal production workflow.

Important technical decision

The implementation choice

I put channel, audience, approved sources, writing guidance, saved examples, and writer review around the generation step.

Tradeoff or limitation

Where the boundary sits

Writers remain responsible for reviewing generated copy; the workflow does not publish it automatically.

Implementation

What I personally owned

  • Owned project inception, product design, AI workflow design, implementation, coordination, prototype, and production version.
  • Worked with content writers and content leadership from the initial quality complaint through the internal workflow.
  • Designed the interface around channel, audience, voice, style, writing goals, source guidance, and writer review.

Result

Result and limitations

  • Prototype and internal production workflow.
  • Channel-specific briefs for voice, style, and audience.
  • Saved examples of good outputs for future improvement.
  • Research mode using approved university-specific sources.
  • Guideline cross-reference against university and department writing standards.
  • The internal workflow shipped with channel briefs, approved-source research, saved examples, and writing-guideline checks.
  • Writers remain responsible for reviewing generated content before use.

Technical scope

Tools used

LLM workflowsPrompt/workflow designStructured outputsHuman reviewBrand guidanceEnrollment content workflowsWriting guidelines