Custom recruitment web experiences

Recruitment-Focused Landing Pages

Custom recruitment-focused web experiences, often built in Next.js, supporting admissions and enrollment campaigns with polished frontend implementation, responsive UX, and campaign-specific product behavior.

Internal Systems Shipped University of Arizona
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Role

Front-End Developer / Product Engineer

University of Arizona

Tags

Next.jsCampaign UXFrontend Product Work

Problem

Admissions and enrollment teams needed campaign-specific web experiences that could sell the university, Tucson, and next-step commitments to prospective or admitted students without waiting for a generic site template.

Users

Prospective students, admitted students, families, admissions stakeholders, and campaign teams.

Ownership

  • Owned routing, landing pages, tech stack choices, components, and deployment for custom campaign experiences.
  • Built full custom sites, often in Next.js, that were designed for short-lived but high-priority recruitment campaigns.
  • Juggled these campaign builds between larger platform projects without letting the quality drop.

Hard Parts

  • Campaign projects often arrived between larger commitments and added deadline pressure.
  • The work had to be visually persuasive, responsive, performant, and specific to the audience rather than a generic information page.
  • Campaign experiences had to be maintainable enough for quick changes while still feeling custom.

Leadership

  • Translated campaign goals into concrete product structure, routing, components, and deployable frontend implementation.
  • Balanced admissions messaging, visual hierarchy, UX, SEO/AEO, and technical maintainability.
  • Helped stakeholders move quickly on recruitment needs without creating long-term technical drag.

Shipped

  • Custom Next.js recruitment and campaign experiences.
  • Campaign-specific landing pages, components, routes, and deployment flows.
  • Audience-specific pages focused on helping students choose Arizona and Tucson.

Impact

  • Supported admissions and enrollment teams with fast, polished campaign experiences.
  • Helped sell the university and Tucson to students through targeted web experiences.
  • Created reusable frontend approaches for recurring campaign needs.

Highlights

  • Built full custom recruitment and campaign sites rather than generic template pages.
  • Used Next.js and modern frontend patterns for audience-specific admissions and enrollment experiences.
  • Balanced stakeholder messaging, visual hierarchy, responsive UX, SEO/AEO, performance, and maintainable implementation.
  • Supported fast-moving recruitment needs with flexible frontend structures that could adapt to new audiences and campaigns.

Tools

Next.jsReactTypeScriptHTMLCSSJavaScriptCustom site buildsCampaign UXSEO/AEOResponsive designPerformance-minded frontend