Custom recruitment web experiences

Recruitment-Focused Landing Pages

Krystian owned routing, components, frontend implementation, and deployment for audience-specific recruitment sites, often built in Next.js.

Public Work Shipped
Read the case study Open project
University of Arizona commitment campaign page at desktop and mobile widths
Desktop and mobile views of a recruitment campaign site. I owned routing, components, frontend implementation, and deployment.
  1. Campaign goal
  2. Route + components
  3. Responsive experience
  4. Deployment
The delivery path Krystian owned for audience-specific recruitment sites.

Exact role

Senior Web Developer (frontend product engineering)

University of Arizona

Current status

Shipped

Problem

What needed to change

Admissions and enrollment teams needed campaign-specific sites for prospective and admitted students instead of one generic landing-page template.

Users

Who the system serves

Prospective students, admitted students, families, admissions stakeholders, and campaign teams.

Team context

Where I fit

Worked with admissions and enrollment stakeholders around short-lived, high-priority campaigns; owned routing, components, frontend implementation, and deployment.

Important technical decision

Krystian used focused Next.js builds and reusable components for campaign-specific messaging and routes.

Tradeoff or limitation

The campaign sites had short deadlines and still needed responsive behavior, performance, and support for late content changes.

Implementation

What I personally owned

  • Owned routing, landing pages, tech stack choices, components, and deployment for custom campaign experiences.
  • Built the campaign sites, often in Next.js, alongside larger university platform work.

Constraints

Hard parts that shaped the work

  • Campaign work arrived between larger platform commitments and carried short deadlines.
  • Each site needed audience-specific content and behavior rather than a generic information page.
  • The implementation had to support quick content changes while remaining responsive and performant.

Shipped result

What exists now

  • Custom Next.js recruitment and campaign experiences.
  • Campaign-specific landing pages, components, routes, and deployment flows.
  • Audience-specific pages focused on helping students choose Arizona and Tucson.

Result

Verified result and current state

  • Shipped public recruitment experiences for admissions and enrollment campaigns.
  • Reused frontend patterns across campaign-specific routes and components.

Technical scope

Tools used

Next.jsReactTypeScriptHTMLCSSJavaScriptCustom site buildsCampaign UXSearch visibilityResponsive designFrontend performance